Abstract 20370: Baseline Consumer Study of Public Awareness About Sudden Cardiac Arrest
Introduction: Survival from sudden cardiac arrest (SCA) depends largely on bystander intervention with CPR and automated external defibrillators (AEDs). While several public awareness studies have been conducted, none have examined awareness of SCA relative to other health conditions. A research approach using open-ended responses (unaided awareness) to investigate where SCA fits on the consumer hierarchy of healthcare concerns is needed and may generate deeper insights into public perceptions and knowledge gaps.
Hypothesis: We hypothesized that gaps in public awareness/ understanding of SCA, CPR and AEDs contribute to consumer apathy.
Methods: In November 2015, we conducted a quantitative online study of a national representative sample of 999 US respondents, a benchmark sample of 202 respondents from King County (KC), WA, and one-on-one 20-minute interviews with 10 respondents from 6 states in Orlando, FL.
Results: On an unaided basis, consumers’ top health concerns were cancer (47%), heart disease (46%) and diabetes (34%). No respondents specifically mentioned SCA; only 5% mentioned heart attack. Familiarity with SCA ranked 10th out of 13 health conditions shown to respondents. When exposed to a definition of SCA, interest in learning CPR increased from 61 to 80% and interest in learning how to use an AED increased from 33 to 54%. Among 11 statements tested, top motivators to learn CPR/AED were: SCA can happen to anyone, anywhere, anytime—including a loved one (55%), immediate CPR can double or triple survival (52%), and availability of convenient and free CPR/ AED training options (49%). Barriers to action include concern about hurting the victim (42%), lack of confidence/ competence (40%), liability concerns (34%), and belief someone else would be more competent (34%). More than one-third of respondents reported having taken a CPR course. More respondents in the KC sample reported having taken an AED course, compared with the national sample. (17.8 v. 11.8%, p ≤ .05)
Conclusions: Results suggest that SCA is not on consumers’ radar. When SCA is clearly defined, respondents report they are motivated to learn CPR and how to use an AED. Creating a uniform definition of SCA, written in consumer-friendly language, is recommended.
- Sudden cardiac death
- Cardiopulmonary resuscitation
- Automated external defibrillator (AED)
- Cardiac arrest
- Chain of survival
Author Disclosures: M.M. Newman: None. J. Chap: None. K.N. Sawyer: Consultant/Advisory Board; Modest; Volunteer for AHA Emergency Cardiac Care Science Sub-committee, Volunteer for AHA Resuscitation Science Symposium Program Committee. Y. Ba: None. K. Ba: None. R. Chap: None.
- © 2016 by American Heart Association, Inc.