Abstract 19063: Characterizing the Lay Public’s Perception of Cardiopulmonary Resuscitation Education Through Twitter
Background: Understanding the lay public’s perception of CPR education could help address the problem of low training rates. Twitter, a popular microblogging social media platform, holds great potential for large scale capture of the public’s candid thoughts and experiences. No studies have used Twitter data to describe the lay public’s perception of CPR education.
Objectives: We characterized tweet content about CPR education and associated public sentiment. We also examined whether layperson’s messages were positive or negative hypothesizing that CPR training impressions were positive.
Methods: We extracted tweets posted from 2011-2015 in Pennsylvania including the keyword CPR (n=8,419). A random subset of 1000 tweets were independently coded by two authors using grounded theory (mean kappa=0.74). Tweets were coded for content and sentiment (“positive”, “negative”). Differing codes were iteratively discussed until agreement was reached. Descriptive statistics were used to determine message frequency; a chi squared test was used to examine differences in positive and negative responses.
Results: Of 8,419 tweets, attending a CPR class was the most frequent theme; 12% of the tweets referenced “class”, while 4% of the tweets referenced “time”. Within the coded 1000 subset, 17% referenced a layperson describing a CPR class or training. Of those, the themes that emerged were issues with time, cost, and location of the training; for example, “2.5 hour CPR training. Not my normal way to start a Sunday. But I can still make it to church!”. Among tweets pertaining to CPR classes, more of the tweets negatively referenced CPR education (63%, vs 37% p < 0.01), for example, “The last thing I want to do is spend three hours in a classroom to get CPR certified, but that is precisely what I’m doing with my night.” Six percent of the tweets were referencing obtaining CPR certification or being certified; 86% of the messages related to certification were positive (87% vs 13%, p<0.01).
Conclusions: CPR education is the most referenced theme in tweets from Pennsylvania. These tweets were predominately negative, particularly regarding time, location, and cost. This suggests the need to develop more accessible CPR education modalities to reduce these burdens on the lay public.
Author Disclosures: S.K. McGovern: None. A.L. Blewer: Research Grant; Significant; American Heart Association. A. Murray: None. M. Leary: Research Grant; Significant; AHA Grant, Laerdal Grant, Medtronic. B.S. Abella: Research Grant; Significant; NHLBI, American Heart Association, PCORI, CR Bard, Medtronic. Honoraria; Modest; CR Bard, Physio-Control. Consultant/Advisory Board; Modest; Ikaria Inc, CardioReady. R.M. Merchant: None.
- © 2016 by American Heart Association, Inc.