Abstract 14230: Women Speak up About Personalized Heart Health Awareness: A Women’s Heart Alliance Research Report
Introduction: Cardiovascular disease is the number one killer of women in the US, yet too few women personalize awareness. In November 2014, the Women’s Heart Alliance (WHA) conducted a nationwide survey to determine barriers and opportunities to personalize awareness the women’s heart health epidemic.
Methods: From September 18-26, 2014, a total of 1,011 U.S. women ages 25-60 were interviewed. Fieldwork was conducted online using GfK KnowledgePanel - the only representative panel of the American public. The KnowledgePanel covers 97% of U.S. households. Respondents are selected using random probability address-based sampling; computers and Internet service are provided to respondents who do not have them to ensure fuller representation of the American public. The survey took 15 minutes on average to administer. Final data were weighted by age, region, race/ethnicity, education, and income, according to the March 2014 Current Population Survey. The margin of sampling error for this poll is +/- 3.4 percentage points (total sample); this is higher for subgroups.
Results: Few (27%) can name a woman in their lives with heart disease. Younger and middle-aged women ages 25-49 are less apt than those in the 50-60 age-range to know a woman affected by heart disease (23% vs. 37%). Even fewer (11%) women can name a woman who has died from it. Women who report knowing another woman with heart disease are more apt to express concern and - importantly - bring up this issue with their doctor (Figure).
Conclusions: Heart disease in women is largely invisible. A personal connection with heart disease is associated with personalized awareness. Campaigns should make heart disease “real” to the millions of American women who say they have no personal connection to the disease.
Author Disclosures: P. Johnson: None. N.C. Bairey Merz: Research Grant; Modest; Microvascular, Normal Control. Speakers Bureau; Modest; Practice Point Communications, Pri-Med, Vox Media. Honoraria; Modest; AACE, ACC-AZ Chapter, Florida Hospital, Mayo Scottsdale, Mayo Cancun, NAMS, VBWG, UCLA, U of Chicago, Northwestern, Radcliffe Institute, UCSF. Consultant/Advisory Board; Modest; Amgen, Gilead, Medscape, Pfizer, Scripps, NIH-SEP. Research Grant; Significant; WISE CVD, Gilead RWISE, FAMRI. Consultant/Advisory Board; Significant; Research Triangle Institute International RTI. H. Andersen: None. M. Keida: None. E. Sprague: None. M.N. Walsh: None. P. Greenberger: None. S. Campbell: None. I. Pollin: None. M. Jenkins: None. R. Redberg: None. B. Robinson: None.
- © 2015 by American Heart Association, Inc.