Abstract 79: Restart a Heart Day: The Danish Way 2013 and Strategy for 2014
Purpose of the Study: The first European Restart a Heart Day was held on October 16th 2013, with the purpose of creating awareness of OHCA and the importance of bystander CPR.
Material and methods: The goal was to provide Danes with knowledge of CPR, the use of AEDs and www.hjertestarter.dk. Additionally, Danes were encouraged to take an ERC-approved CPR-AED course. The combination of research presentation and citizen engagement provided the background for the strategic planning of the day. www.hjertestarterdagen.dk was created to enable Danes to view upcoming free events with CPR and AED demonstrations. Pamphlets and posters were made available free of charge for organizers to market the events. Furthermore, a nationwide competition encouraged Danes to locate AEDs not yet registered in the national network for public use. An updated publication of the Danish Cardiac Arrest Registry served as a communicative icebreaker toward the media. Figure 1. This astonishing development was highlighted to motivate more Danes to learn CPR. The media campaign included successfully resuscitated persons, bystanders and leading Danish resuscitation scientists. They stressed the importance of learning CPR and emphasized the lack of publicly accessible AEDs. Figure 2.
Conclusion: Combining new scientific results with a well-planned media strategy and citizen engagement can motivate and encourage Danes to learn CPR and to register more AEDs available for public use
Strategy for 2014: Focus on traffic hubs - e.g. ferries, train stations and airports. Why? Traffic hubs are the most likely places in public space for OHCA.
Author Disclosures: G. Thomas: None. M. Kabel: None. J. Kjærgaard: None. F. Lippert: None.
- © 2014 by American Heart Association, Inc.