We are pleased to introduce our readers to the new social media initiative, designed to increase the reach of Circulation’s content with a variety of different strategies. Social media tools allow the engagement of material in novel formats and the extension of our content beyond individuals who traditionally interact with print and online media. Our goals are to increase the reach of our content, to translate our content into small “bites” to users who may be on the go, and to provide different forms of interaction that may appeal to a diverse host of users.
We have taken a 3-pronged approach to the social media campaign. First, we created a Facebook page where we post news headlines of key articles on a daily basis; become our fan by searching and “liking” Circulation in the Facebook browser. On Facebook, we also post Circulation image challenges, ECG challenges, and mini-cases, which are interactive for our users. Each case, ECG, or image is always followed by a detailed answer the next day. Much of this content is unique and can be accessed only on our Facebook site. In addition to Facebook, we have a Twitter feed (follow us @CircAHA). On a daily basis, we tweet out important news headlines and alert Twitter followers to exciting new content. Third, we have launched a blog called “OpenHeart” (http://openheart.circulationjournal.org). The blog will feature blog panelists and commentary on important Circulation articles. We will also warehouse our ECG challenges and image challenges here, making this a great resource for learning, making morning rounds, or quickly identifying content for case-based learning sessions.
Finally, we created a Social Media thematic series to introduce our readers to various aspects of this emerging field. First, Katherine Chretien and Terry Kind have written an important piece entitled, “Social Media and Clinical Care: Ethical, Professional, and Social Implications,” which serves as a road map for using social media tools with professionalism. Second, Damien Centola has written a review entitled, “Social Media and the Science of Health Behavior.” This article highlights the exciting new field of social media science and the way in which social media networks can be used to understand better the social and environmental origins of health and disease. Finally, R. Craig LeFebvre and Alexandra Bornkessel have written an article on the use of social media as a means to transmit public health messages and as a tool for behavior change. This represents an exciting use of these new tools in that transmission of public health messages and positive behaviors may be best achieved through an individual’s network of friends. At Circulation and the Circulation family of journals, we are interested in scholarly articles that showcase novel and important uses of these new digital media tools in the field of cardiovascular health.
In addition to improving the experience for readers, we are interested in measuring the impact of using social media for readers and followers. Thus, we will be tracking our use statistics carefully. We are also interested in hearing from you about ideas you might have to improve the Circulation social media experience. Please e-mail us directly at circAHA@circulationjournal.org. We will feature new ideas on our Facebook and Twitter sites. We are also currently accepting applications for our blog panel. If you are interested in applying, please send a curriculum vitae and 2-paragraph writing sample on a recent Circulation article to the e-mail address above and specify “blog panelist” in the subject line.
The field of social media is constantly evolving, which will require us to be nimble and flexible to make optimal use of evolving trends and technology. Ultimately, we envision a highly interactive site that can serve as a network and warehouse for the leading ideas and cutting-edge science in cardiovascular health.
Caroline S. Fox, MD, MPH
Associate Editor, Circulation
Joseph Loscalzo, MD, PhD
- © 2013 American Heart Association, Inc.