Abstract 152: Preliminary Experience with Social Media for Community Consultation and Public Disclosure in Exception from Informed Consent Trials
OBJECTIVE: Clinical trials utilizing exception from informed consent must include community consultation and public disclosure (CC/PD) activities. We describe our preliminary experience using social media to facilitate the CC/PD process in two out-of-hospital clinical trials.
METHODS: This study involved a cardiac arrest and major trauma clinical trial of the Resuscitation Outcomes Consortium. As part of the CC/PD process, we devised research study advertisements using the social media website Facebook. The advertisement directed respondents to a regional study website containing comprehensive trial information and methods for providing feedback. We targeted the advertisements to the expected age and geographic groups for the trials. We determined the number of advertisement exposures, the number of referrals to the regional research study website, the demographics of the respondents, the information accessed by respondents, and the number of participants who opted-out of the study.
RESULTS: From December 14, 2011- January 12, 2012 the cardiac arrest advertisement was displayed 5,111,678 times (27 per target population) with a total of 437 individuals selecting the advertisement for redirection to the regional study website. During February 1, 2012- April 30, 2012 the trauma advertisement was displayed 10,430,948 times (28 per target population) with a total of 743 individuals selecting the advertisement for redirection to the regional study website. For the cardiac arrest advertisement, respondents were mostly females ages 35-54, while for the trauma study advertisement, respondents were mostly female and male ages 13-17. Web page engagement was brief (0-10 seconds) for most respondents (cardiac arrest 75.3%, trauma 79.4%). The most commonly accessed cardiac arrest pages were: “Q&A about cardiac arrest research” (9.6%) and “Faculty & Staff” (9.4%). The most commonly access trauma pages were: “Faculty & Staff” (25.8%) and “Training” (14.0%). Of 37 individuals viewing opt-out information, only one person requested to opt-out of either study.
CONCLUSION: In clinical trials using exception from informed consent, social media may provide a viable additional option for facilitating community consultation and public disclosure.
- © 2012 by American Heart Association, Inc.